How Obama use digital marketing to win the election

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Posted by Chris Leong | Posted in Digital Marketing | Posted on 28-01-2009

Tags: Marketing

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US President Barack Obama really impress me in the way he uses the internet to win the US election. I read in the news on how he successfully digitized his efforts in promoting his ideas and vision to the public. Since my current passion is to really study digital marketing, this will definitely be an area i want to study on.

After some searching, I finally found an analysis of how Obama uses that. To me this is a perfect document on how small businesses can leverage on digital marketing to promote their products against the big guys in the market.

I haven’t started reading it, but will do soon. But i would like to share it to everyone who’s interested. Here’s the document “Social Pulpit”

Thanks to Guy Kawasaki for in showing the report in his blog and Edelman for compiling the report.

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