The Evolution of Marketing

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What is a good business idea? Before answering the question, What is a good business idea? Let me ask you this question, do you need a good business idea to start your business? A long time back, my MBA professor once told me that...

Budgeting for Cradle pre-seed grant I’ve been meaning to write more about the entrepreneur scene in Malaysia, but I just can’t seems to find the time to do that. But I would like to share with any budding entrepreneurs that wants to...

Is Friendster better off with MOL? In the last post, i had talked about losing mind share in US. However, Friendster is still very strong in Asia, especially in Malaysia and Philippines. Friendster is the #11 site in Malaysia and #6...

Friendster is losing mind share in the US – Try searching... Friendster is now Malaysian. Malaysia’s MOL has just bought Friendster a couple of weeks back for an undisclosed sum. It was rumored to be at the region of USD 26 million, a large sum of money considering...

Posted by Chris Leong | Posted in Digital Marketing | Posted on 07-05-2009

Tags: Marketing, Technology

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A New Seat from Big Fuel on Vimeo.

This is not a funny version of “What is Marketing” which i posted earlier. It is a insightful video on how marketing/branding has change throughout the years. Every time there is a disruptive technology (Radio, TV), marketing will evolve.

With the rampant growth of Facebook, Twitter, Wikipedia and blogs, marketing has begun to change yet again. There are many opportunities for companies to leverage on this viral effect. The best news is, having money does not guarantee success in this new medium.

This level the playing field between startups and large corporations.

Check out the video, I find it insightful and I’m sure you do too.

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