What is a good business idea? Before answering the question, What is a good business idea? Let me ask you this question, do you need a good business idea to start your business? A long time back, my MBA professor once told me that...
Budgeting for Cradle pre-seed grant I’ve been meaning to write more about the entrepreneur scene in Malaysia, but I just can’t seems to find the time to do that. But I would like to share with any budding entrepreneurs that wants to...
Budgeting for Cradle pre-seed grant I’ve been meaning to write more about the entrepreneur scene in Malaysia, but I just can’t seems to find the time to do that. But I would like to share with any budding entrepreneurs that wants to...
Is Friendster better off with MOL?
In the last post, i had talked about losing mind share in US. However, Friendster is still very strong in Asia, especially in Malaysia and Philippines. Friendster is the #11 site in Malaysia and #6...
Friendster is losing mind share in the US – Try searching...
Friendster is now Malaysian. Malaysia’s MOL has just bought Friendster a couple of weeks back for an undisclosed sum. It was rumored to be at the region of USD 26 million, a large sum of money considering...
I was at echelon 2010 in Singapore and attended the Dave McClure’s keynote presentation where Dave McClure shared his thoughts on the future of internet start-ups (which is getting better and better) and why large VCs are not suitable for internet start-ups. Here are his slides.
The most intriguing points about his presentation are what an entrepreneur should avoid and focus on in his/her venture. Here are good points that I’ve picked up:
Design and marketing skills are often lacking – Hire someone if your team do not have the skills.
Focus on user experience and distributing your product/services
Less is more – Focus on what your customer wants and use that as a basis to get feedback.
Early market validation – don’t wait for a year before you introduce your product to your customer.
Frequent customer feedback – have short development cycle to get frequent customer feedback
The detailed summary of the presentation is published here.
I saw this great video from my friend’s blog – Sybreon Ones Nought. I find it very true and want to share it.
There are some things success is not.
Its not fame.
Its not money or power.
Success is waking up in the morning so excited about what you have to do that you literally fly out the door.
Its getting to work with people you love.
Success is connecting with the world and making people feel. Its finding a way to bind together people who have nothing in common but a dream.
Its falling asleep at night knowing you did the best job you could.
Success is joy and freedom and friendship.
And success is Love.
This are all important points for you to consider when you want to venture to business. Many entrepreneurs are successful because they love what they do. They are fulfilled and enjoy all the work that comes along with the business.
A friend of mine, Bugs Tan has a great way for inventors and entrepreneurs to evaluate good business ideas. Bugs Tan is an award winning inventor who is very passionate in the field of innovation and entrepreneurship.
Based on his experience, he came out with a practical series of questions to help entrepreneurs and inventors to evaluate their ideas. I like these questions as it provides a very good perspective on how an entrepreneur should review the viability of their idea.
Before answering the question, What is a good business idea? Let me ask you this question, do you need a good business idea to start your business?
A long time back, my MBA professor once told me that your business idea do not need a competitive advantage to make money. The class was stunned but in many ways he’s right. There are so many businesses out there who does not have any significant competitive advantage but are making a decent profit.
Think of the chicken rice stall near your office. How do they fare compared to the best chicken rice in town? Not good enough i assume. But are they making money? You bet they are. But not as much as the extraordinary money that the best chicken rice stall is making.
So, do you need a good business idea to do business? No.
You only need a good business idea if you aspire to be the market leader in your industry. A business idea that allows you to earn extraordinary profit.
So what consist of a great business idea?
In my opinion, the human motivation of avoiding pain and increasing pleasure is a good measurement of an idea.
The best ideas generally have a mixture of both. Personally if given a choice, i like ideas that help customer avoid/remove pain. It is just human nature to have a bigger motivation to avoid pain rather than to seek pleasure.
The first step, for you to evaluate an idea is to identify the pain point of your customer and think of a solution to solve it. Make sure that the problem is so painful that the customer will gladly pay money to make it go away. (Those are the best ideas) In terms of pricing, you need to ensure the pain removed is bigger than the pain the customer feels when paying you.
What about pleasure based ideas?
Use the same methodology and identify how you are increasing the pleasure of your customer. Are you creating fun? Are you increasing sales for them? Identify them.
Careful though, if the business idea is a pleasure based idea, then you really need to identify whether your product/service is a “nice to have” (massage, spa, manicure & ETC).
If it is a “nice to have” then you are exposed to what is called an elastic consumer goods/services. It just means that the higher you charge the lesser demand you have. Elastic goods/services are dependent on the current economy situation. People will cut back if they don’t have enough money and you also face the danger of a price war.
Here are some starting point for you to review your business idea.
I’ve been meaning to write more about the entrepreneur scene in Malaysia, but I just can’t seems to find the time to do that. But I would like to share with any budding entrepreneurs that wants to apply for the Cradle pre-seed grant a useful budget spreadsheet.
Like any grants, Cradle’s pre-seed grant has rules on what you are allow to spend on. Based on the guidelines for the allowable expenses in Cradle’s website, I’ve devised a template to assist entrepreneurs to plan their expenditure. It is based on the allowable expenses stated by Cradle in their website.
From what i understand, Cradle is keen to fund ideas/business that has technological innovation + potential to make money.So entrepreneurs “want-to-be”, check out the Cradle website to see how you can tap into it to kick start your ideas
In the last post, i had talked about losing mind share in US. However, Friendster is still very strong in Asia, especially in Malaysia and Philippines. Friendster is the #11 site in Malaysia and #6 in Philippines (Facebook is the #1 in both countries). However they have been losing market share for a long time (Friendster used to be the top site in Malaysia)
So the key question now is, Is Friendster better off with MOL than on their own?
The answer is YES for me on paper. Here are some reasons:
Friendster can only survive by being a niche social media player. Friendster is strong in Asia but they are still an American company (Australian CEO). So fundamentally, their insights on being a niche Asian Social Media player is limited. Therefore MOL will be able to provide these insights (Especially with Malaysia as one of their strong market)
MOL is strong in Berjaya Group (Majority owner of MOL) has many B2C businesses like U-Mobile, Hotels and its many F&B Franchise business (Kenny Rogers, Wendy’s ETC. Avenues of monetising Friendster can be easier.
With MOL already strong in Micro-Transaction, they would have the experience to monetize Friendster’s users. MOL and Friendster shared the same target market.
However, MOL is facing an uphill task. They need to settle down quick. Here are some of my key worries.
MOL’s strategy of using Micro Transaction, Social Games and Music make sense but execution might be difficult as MOL has no prior experience managing a Web 2.0 company. Can MOL afford to make any rookie mistakes? Can they effectively manage cross culturally?
Does Berjaya have the vision to stay with Friendster for the long run? Berjaya’s track record with MITV is not exactly fantastic. Will they see enough value in Friendster to invest more money if the goings get tough?
Although, this post is not about technology but I always believe in sharing information and knowledge. Recently in my MBA program, i was asked to write about a theory which I find most useful in strategy. So here i will be sharing some of my views about a popular theory called Porter 5 Forces.
Here’s a brief intro about Porter 5 forces for those who don’t know. (Reference from Wikipedia.)
Porter’s five forces analysis is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979 . It uses concepts developed in Industrial Organization (IO) economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition".
In the assignment, I review how Porter 5 forces is useful in many ways and can be combined with multiple theories. It basically provides a good platform for people to view the “market” at different angles. It allows you to analyze:
Whether a firm should go upstream or downstream in integrating its operations
It’s competitors from various angles
This can be used as basis to decide what kind of strategy to be implemented.
I did not realized that there is a National IP day in Malaysia. Pardon my ignorance ya. Here’s some information about the event.
Each year, 26 April marks the day we celebrate National Intellectual Property Day. The IP Day offers an ideal opportunity to inform, educate and promote the importance of intellectual property (IP) as a tool for economic, social and cultural development.
IP represents the product of our mind or intellect. However, without encouragement, many great innovations might have remained merely ideas.
Therefore, join us in strengthening our IP awareness efforts by participating in all our events
There is also an invention competition for students. Check it out, you might stand a chance to win RM5k for your efforts