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Is Friendster better off with MOL? In the last post, i had talked about losing mind share in US. However, Friendster is still very strong in Asia, especially in Malaysia and Philippines. Friendster is the #11 site in Malaysia and #6...

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Friendster is losing mind share in the US – Try searching... Friendster is now Malaysian. Malaysia’s MOL has just bought Friendster a couple of weeks back for an undisclosed sum. It was rumored to be at the region of USD 26 million, a large sum of money considering...

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What’s in the mind of a Malaysian Gen-Y? Read a insightful survey that I found on the net about a study about Malaysian’s Gen Y(millennials) workforce by PwC. This reports summarize the “turn-ons”  and “turn-offs” of a Malaysian...

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Friendster is losing mind share in the US – Try searching Friendster in Amazon

Posted by Chris Leong | Posted in Social Media | Posted on 25-12-2009

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friendster logo detail thumb Friendster is losing mind share in the US – Try searching Friendster in Amazon large flag of malaysia thumb Friendster is losing mind share in the US – Try searching Friendster in Amazon

Friendster is now Malaysian. Malaysia’s MOL has just bought Friendster a couple of weeks back for an undisclosed sum. It was rumored to be at the region of USD 26 million, a large sum of money considering the fact that they have been losing share and mindshare to Facebook. While I am happy that Malaysia finally have a global Web 2.0 company, I am skeptical on how Friendster can stay relevant in the Social Media sphere with the Goliath Facebook gaining market share day by day.

That skepticism was magnified when I tried looking for some books about Friendster in Amazon. The top 2 books that I found are Woman Loving Woman and Threesomes, Friendster has lost so much mindshare that it is even not featured in Amazon’s search engine . Not even one Friendster book is featured in the first 3 pages!

Friendster in Amazon

I hope Friendster’s 3 prong strategy on Microtransaction, Music and Social Gaming works. Or else, it will be a very expensive lesson for MOL.

All the best Friendster!! I agree with GreyReview, you need a fair dose of luck, lots of it!

Updated: In a different post, I mentioned that  Friendster is better off with MOL than on its own. Berjaya offer so much more value for Friendster to make money. I’m still skeptical, but I will be very happy if MOL can turn around Friendster. It will definitely improve Malaysia’s brand..

New World Map (The Facebook View)

Posted by Chris Leong | Posted in Digital Marketing | Posted on 23-10-2008

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Just browse through a friend’s blog (Ali Tehrani) and found an interesting post about the social bookmarking landscape. So would like to share this out.

Looks like a map pick up from the book of Romance of the 3 Kingdom. Used to love that game. But i guess the folks in Facebook will be viewing this and say. “Let’s make conquering Asia our next years plan”. Really different way of looking at things

Social Network WorldMap

Social Network WorldMap